Power Up Your Marketing System in 7 Steps
No matter what type of business you own and operate, the key to being profitable lies in the strength of your marketing. The more marketing venues you employ, the stronger and more effective your campaign will be. LeadForce Solutions can help enhance your efforts by using our proven STRATX approach.
01
Optimize Your Website
When you want to target existing and prospective homeowners, an optimized website will help improve your rankings in the SERP’s and increase your visitor traffic.
A tailored website design by LeadForce Solutions will not only enhance the amount of visitor traffic you receive, it will generate more qualified leads that you can convert into sales.
02
Reviews
Before we go any farther with the marketing of your website, we’ll implement a system for soliciting customer reviews from your existing and past clients.
In other words, we reach out to them and ask them to review your services, at your discretion of course. At this point, the positive and negative reviews that you receive will be carefully tracked and reported on so that you can respond manually or by using a customized response (template).
03
We Drive Traffic to Your Website and Brand
We use SEO (Google My Business and organic search), Facebook advertising, and retargeting and remarketing to those visitors that didn’t become genuine sales leads.
Furthermore, LeadForce Solutions will e-mail and send text marketing messages to your existing clients. Search engine optimization has long been considered the ultimate traffic generator. However, using Facebook ads as well as retargeting and remarketing in conjunction with SEO makes it that much more cost-effective and efficient.
04
Google Ads (PPC)
These advertising initiatives can produce quick, fast, and effective results if done right. They are a way to make your business appear right at top of search results of your target audience at the click of a button as well as build a long term faucet of leads that you can turn on & off at will.
You can set up entire campaigns in a day and be at the top of Page 1 on Google for search terms like “jumbo loan” at the click of a button. This could take 6-12 months for SEO to accomplish.
05
Community Engagement and Interaction
LeadForce Solutions consistently engages with your current clients and prospective clients in two ways. We use blogging and content marketing to keep your website looking fresh.
We will also use social media posting and ads to build a large following. The goal is to constantly keep your business in front of your target audience and be more noticeable than your competitors.
06
Lead and Call Tracking
Whether they call you on the phone chat with you via an optimized messenger application, or fill out a lead form on your website, you’ll be able to accomplish two important tasks with our lead and call tracking system.
First, you’ll be able to determine what elements of your marketing campaign are working and which ones need some fine-tuning. Second, and equally as important, you’ll also be able to track your ROI (return on investment).
07
Conversion Tracking and Optimization
In an effort to convert more website visitors into clients, we analyze and optimize the traffic that visits your website as well as all your other platforms.